• E! selected products they love and think readers might like at discounted prices
• Celeb recommendations from Kyle Richards, Paige DeSorbo, and others were popular with E! shoppers in April 2024
• The most popular Amazon products featured affordable fashion, time-saving home hacks, and effective beauty products, including L’Oreal Paris Voluminous Noir Balm Volumizing Mascara and Vital Proteins Collagen Peptides Powder at discounted prices
Here is what happened:
In April 2024, E! shoppers indulged in a shopping spree, fueled by celebrity recommendations from personalities like Kyle Richards, Paige DeSorbo, Jess Vestal, Hannah Ann Sluss, Pookie and Jett Puckett, and Gwyneth Paltrow’s Goop. This month’s focus was on affordable fashion, time-saving home hacks, and effective beauty products that captured the attention of shoppers. The most popular Amazon products that E! shoppers couldn’t resist included items like the Glisten Garbage Disposer Cleaner, and the L’Oreal Paris Voluminous Noir Balm Volumizing Mascara, which saw a price drop from $13 to $10.
Among the highly sought-after beauty products was the L’Oreal Paris Voluminous Noir Balm Volumizing Mascara, endorsed by Kyle Richards who raved about its quality, stating, “People will sometimes ask me if I have fake lashes on. It is so good. This is my favorite mascara. I don’t think there’s any better.” The Vital Proteins Collagen Peptides Powder also garnered attention, particularly favored by Jennifer Aniston who emphasized its simplicity in her self-care routine. She mentioned, “My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie. So easy to use.”
E! shoppers were drawn to practical and indulgent products endorsed by celebrities, emphasizing convenience and effectiveness. The curated list of Amazon products showcased in April catered to diverse needs, from household cleaning solutions to beauty and wellness essentials. The influence of celebrity recommendations on consumer shopping habits was evident in the popularity of these products, reflecting a growing trend of aligning with trusted personalities in the realm of shopping and lifestyle choices.
