Who is Pookie? Analyzing the TikTok Couple Going Viral

• “Pookie” is the nickname used by Jett Puckett when referring to his wife Campbell Puckett in her TikTok videos
• Jett frequently compliments Campbell’s outfits and refers to them as “Pookie outfits” in his videos, leading to a viral meme
• The couple met when Campbell worked as a flight attendant, got married in April 2018, and do not have children but are dog parents

Here is what happened:

“Pookie is looking absolutely fire tonight.” That’s probably the catchphrase you’ve been hearing around TikTok after influencer Campbell Puckett and her husband, Jett Puckett, went viral. Though the Georgia-based couple have been creating content about their marriage for years, videos of their date night looks took off in recent weeks when Jett began regularly using Pookie—the affectionate nickname he calls Campbell—in compliments about her outfits. He noted in one of his TikTok videos that Campbell was rocking a “quintessential Pookie outfit today.” But the video that took hold of TikTok users dropped on Jan. 14, when Campbell—clad in a lacy black bustier top and matching jeans—and Jett were heading out for a group date with friends.

Since then, using the word “Pookie” as part of a compliment has become a meme.

“Pookie” is the nickname often used by Campbell Puckett’s husband Jett Puckett when referring to the influencer in her videos. TikTok users can’t get enough of the way Jett hypes up his Pookie’s outfits, with one fan joking that the nickname is now their “Roman Empire.” Another user joked, “How can I focus on anything when the only thought I have in my brain is ‘Pookie is looking absolutely fire tonight?'” Jett uttered the viral line in a Jan. 28 TikTok video as he raved about Campbell’s date night outfit, which consisted of a House of CB corset top, Girlfriend jeans and Femme LA heels.

Campbell and Jett met when she was working as a flight attendant and he was a grad student. “I walked up to the prettiest girl at a wine bar in Philadelphia, just started talking to her,” Jett detailed in a Jan. 11 TikTok. “Two days later, we were inseparable.” The couple got engaged just 10 months after their initial meeting and they tied the knot on April 14, 2018, according to Campbell’s blog. Regarding their careers, Campbell runs a fashion blog called You Should Wear That and worked as a flight attendant for American Airlines, while Jett works in mergers and acquisitions within the dental industry and holds a master’s degree in business administration degree and a Juris Doctor degree. They do not have any children together, though they are dog parents to a French Bulldog named Pierre.

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